Reliance offers Value Added Service

Reliance Mobile is offering a bunch of devotional services on its VAS platform, R-World. The objective is to achieve VAS leadership through innovative offerings and explore untapped consumer pockets to drive new revenue streams. The offerings included India's first SMS novel, video news alerts, BBC Radio service, navigation offering etc. The company expects such innovative consumer services to accrue nearly 15 percent of revenues through VAS, a release from Reliance Mobile said.

The devotional services being rolled out by Reliance Mobile can be accessed on it voice portal and R-World. The services can be accessed on 51234406 toll-free browsing number. The services include bhajans, mantras & stutis, chalisa, aartis, Ramayan, Geeta, Mukhwak, Nineam, Gurbani, Gur Ittihas, Rehat Maryada, Sikh traditions and Institutions, Gospels, Prayers, Novenas, Holy Rosary, Psalms, Holy songs etc. Besides this, it also offers special devotional zones and services.

The offer comes at Rs. 30 per month. The devotional VAS market in India is approximately Rs 600 crore. The company sees a revenue upside over Rs. 60 crore on an annualised basis from VAS.